Data analysts love numbers, and many spend their entire working day buried in figures.  But the team’s most valuable insights will not be used effectively if they are not communicated well throughout and beyond the organisation.

Making yourself understood requires speaking the right language, creating a strong executive summary, and using visual aids.

Speaking The Right Language

Your data and insight team needs a solid strategy to ensure the information you gathered will be thoroughly understood and used as effectively as possible. Start by considering your audience. In most cases, insights need to be understood by a wide range of stakeholders from different backgrounds.

Communicating effectively with your stakeholders requires speaking their language. Most business decision-makers are busy, and your insights are competing for their attention. Tying your information to existing business goals can help you break through the noise by making your data relevant to the decision maker’s existing priorities.

Creating A Strong Summary

If you are sharing a large amount of information, make sure it is preceded by an executive summary. Allowing stakeholders to grasp your key findings quickly and simply makes it more likely for the entire information to be considered. 

Your data may be complex and detailed, but you will inevitably have takeaways and suggestions for your organization’s leadership team. Start with those and then drill down to the detail.

Using Visual Aids

We have all heard the expression that a picture says more than 1,000 words. If you can present your data visually as well as in writing, you are likely to better capture your audience’s attention. Keep visualizations simple and clear for the strongest impact.

Effective communication is a key part of successful data science. Whilst often overlooked, continued and consistent communication ensures your data becomes the basis of decision decisions at the highest level.